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Brand Guidelines

Logos

Color Logo

Color Logo

Vertical Logo

Vertical Logo

Icon Logo

icon Logo

Color Palette

Lightest
Lighter
Main
Darker
Darkest
#67ffb7
#00a156
#00532c
#00180d
#da2e36
#9d1c22
#e6e5e5
#c1c0c1
#242629

Theme Color Settings

Background
#ffffff
Borders
#c1c0c1
Heading Divider
#c1c0c1
Header Background
#ffffff
Cart Badge
#9d1c22
Cart Background
#fff
Dropdown Background
#FFFFFF
Footer Background
#e6e5e5
Footer Border
#c1c0c1
Borders
#c1c0c1
Borders
#c1c0c1

Typography

This is body text

Font - "Open Sans"
Style - normal
Weight - 400
Size - 15
Color - #242629
Font - "Verdana Pro"
Style - normal
Weight - 600
Size - 14
Color - #242629
Font - "Verdana Pro"
Style - normal
Weight - 600
Size - 15

Pre-Heading

Font - "Open Sans"
Style - normal
Weight - 400
Size - 15

This is H1 text

This is H2 text

This is H3 text

This is H4 text

This is H5 text
Font - "Open Sans"
Style - normal
Weight - 600
Size - 24
Color - #242629

Sub-Heading

Font - "Open Sans"
Style - normal
Weight - 400
Size - 15
Font - "ITC Stone Humanist"
Style - normal
Weight - 600
Size - 40
Color - #FFFFFF
Font - "Open Sans"
Style - normal
Weight - 400
Size - 15

Store Management Tools

These tools will help store staff evaluate the consistency of the implementation of items.

Product

   Product Images - https://shop.sercal.com/pages/product-photos

Collection

   Collection Images - https://shop.sercal.com/pages/collection-photos

Brand

   Color Palette - https://coolors.co/00532c-9d1c22-c1b098-456990-031927

Video Tutorials

   Copying Content from Legacy Platform - https://www.loom.com/share/a3fd223c89fb4a068b53aebcd394bacd

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